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Browsing Theses and Dissertations of this Department by Issue Date

Browsing Theses and Dissertations of this Department by Issue Date

Now showing items 1-20 of 27

Effect of Non-Monetary Sales Promotion on Customer Purchasing Response the Case of Moha Soft Drinks Industry S.C Tekile Hymanot Plant.

Belay, Nemomissa (Ambo University, 2023-01)

The purpose of the study was to investigate the effect of non-monetary sales promotion on the customer purchase response on the cases of MOHA soft drinks industry S.C. The research evaluates the effect of non-monetary ...
Factors Influencing the success of Agricultural Marketing Cooperatives: in the case of Abuna Gindeberet District

Tufa, Edosa (Ambo University, 2023-06)

The study was conducted in Abuna Gindeberet District concerning the factors influencing the primary agricultural marketing cooperatives' success. The purposes of this study were to assess and identify factors influencing ...
Customer Relationship Management Practices In Public And Private Bank Institutions: A Comparative Study In The Case Of Commercial Bank Of Ethiopia (Ambo Branch) And Awash Bank (Ambo Branch

Abdifan, Taresa (Ambo University, 2023-09)

Customer relationship management strategies in public and private banking organizations are examined in this research study through a comparison of the Ambo branches of the Commercial Bank of Ethiopia and the Awash Bank. ...
he effect of promotional mix on sales performance in case of fiker spring water bottle Company

Fantanesh, Ageze (Ambo University, 2023-09)

The main objective of this study is to examine the effect of promotional mix on sales performance in case of fiker spring water bottling company. A primary type of data was used. Questionnaires and interview were data ...
Effects Of The Marketing Function On The Selling Performance Of Wheat Products In Selected Woredas Of The West Shewa Zone, Ethiopia

Bikila, Mitiku (Ambo University, 2023-09)

The issue of selling wheat products is an essential task in distributing wheat to market by getting an insight into what affects the marketing of wheat products. This research aimed to assess factors that affect the ...
Factors Influencing the Adoption of Telebirr Service: the Case of West Addis Ababa Zonal Office of Ethiotelecom

Wondwosen, Aklilu (Ambo University, 2024-01)

This study is aim to know the factors influencing the adoption of Telebirr service; the case of west Addis Ababa zonal office of ethiotelecom and to use the study’s findings was to develop strategies for ethiotelecom ...
Factor Affecting Purchase Decision Of Consumer On Onion Vegetable Product: A Case Of Toke Kutaye Woreda, Oromia, Ethiopia

Kinati, Tolosa (Ambo University, 2024-02)

Onion vegetables have great economic value for the agribusiness sector. The purpose of this study was to determine the Factor affecting purchase decision of consumer on onion vegetable product in West Showa Zone Toke ...
Effect Of New Product Development On Customer Satisfaction: In The Case Of Awash Bank West Addis Ababa Region

Degago, Getachew (Ambo University, 2024-02)

The purpose of this study was to investigate the effect of new product development on customer satisfaction of Awash Bank S.C; the case of West Addis Ababa Region. To achieve study objective, descriptive and explanatory ...
“The Effect Of Marketing Mix On Sales Performance: The Case Of Oromia Insurance Company”

Lidiya, Abera (Ambo University, 2024-03)

The aim of this study is to investigate the effects of service marketing mix elements on sales performance in the case of Oromia Insurance Company. To achieve the study objectives, explanatory research design along ...
"The Effect Of Sales Promotion On Consumers Buying Behavior In Ambo Town: In Case Of Canbebe Diaper".

Yetinayet, Kasahun (Ambo University, 2024-03)

This research proposal is aimed at assessing the effect of sales promotion on consumer buying behavior in case of Canbebe diaper in Ambo town, Ethiopia. The aim of the study to identify the effects of sales promotion ...
Factors Affecting The Adoption Of Tele – Birr Digital Payment Platform In Case Of Ethio Telecom Central West Region-Ambo Town

Tariku, Wakasa (Ambo University, 2024-04)

This study aimed at Assessing factors affecting adoption of Tele birr Digital payment in Ambo Town. The study intended to examine the determinant factors affecting the adoption of Tele Birr Digital Payment Platform ...
The Effect Of Organizational Justice On Employees’ Job Satisfaction Indevelopment Bank Of Ethiopia Addis Ababa District

Tigist, Megersa (Ambo University, 2024-04)

The objective of this study was to examine the effect of organizational justice on employees’ job satisfaction in Development Bank of Ethiopia Addis Ababa district. The researcher was employed both descriptive and explanatory ...
The Effects Of Representatives Skill On Sales Performance: The Case Of Ethio-Telecom Central Western Region, Oromia Regional State, Ethiopia

Guluma, Dula (Ambo University, 2024-05)

This study emphasizes the effects of representatives skill on sales performance; the case Ethio-telecom central western region. Seven research hypotheses were formulated and tested. This study was using mixed research ...
Assessing Practice, Opportunities, and Challenges of Adopting Mobile Banking In The Case Of Oromia Bank

Yeron, Tolera (Ambo University, 2024-06)

The main objectives of this research are assessing practices, Opportunities and challenge of Adopting mobile banking in case of Oromia Bank. The study was used descriptive research design. Both qualitative and quantitative ...
Determinants of Credit Customers Loyalty and their Effects on Organizational Performances (in the Case of Commercial Bank of Ethiopia, Kolfe District

Abdi, Tolesa (Ambo University, 2024-06)

The objectives of the study would to assess the Determinants of Credit Customers Loyalty and their Effects on Organizational Performances (in the Case of Commercial Bank of Ethiopia, Kolfe District). . The research ...
Effects Of Marketing Strategies On Business Performnce Of Selected Small Scale Enterprises; In Case Of Addis Ketema, Addis Ababa, Ethiopia

: Sifan, Asefa (Ambo University, 2024-06)

Marketing strategies constitute one of the key functional strategies that Small scale Enterprises (SSEs) adopt to improve business performance. This study is aimed to examine the effect of marketing strategy on SSEs business ...
Effect Of Packaging Components On Consumer Purchase Intention: Case Study On Cosmetic Products In Ambo Town

Guluma, Negassa (Ambo University, 2024-06)

The purpose of this study was to examine how customer purchase intention is impacted by cosmetic product packaging. The study takes into account customer purchase intention as the dependent variable and packaging color, ...
" Effects of Customer Service on Patient Satisfaction in Private Clinic in Case of West Shewa Zone, Ambo Town,"

Bilisuma, Chimdi (Ambo University, 2024-06)

Patient satisfaction can be influenced by a variety of circumstances, but clinical services can also have an impact on patients' satisfaction. A satisfied patient is anticipated to comply with treatment and medicine, ...
„Effects of marketing mix strategies on Performance of MSEs: the case of East Wollega, Sibu Sire Woreda’

Ayalew, Ifa (Ambo University, 2024-10)

The purpose of this study was to investigate the effect of marketing mix strategies on Performance of MSEs; the case of East Wollega, Sibu Sire Woreda administration. By taking the research objectives and questions ...
Factors Influencing Budget Management Performance In The Case Of Selected Districts Of The West Shewa Zone, Oromian National Regional State, Ethiopia

Kite, Asfawu (Ambo University, 2024-11)

This research aimed to investigates the critical factors influencing budget management performances in selected districts of the West Shewa Zone, Oromia Regional State, Ethiopia. Focusing on budget performance challenges, ...

Now showing items 1-20 of 27

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