Abstract:
The study was conducted in Abuna Gindeberet District concerning the factors influencing the primary
agricultural marketing cooperatives' success. The purposes of this study were to assess and identify
factors influencing agricultural marketing cooperatives success in the selected area. To accomplish this
study both descriptive and explanatory research designs and mixed research approaches were
employed. The researcher used random sampling methods to select a sample from 8 primary
agricultural marketing cooperative members of 240 questionnaires were distributed across the eight
affiliated primary agricultural marketing cooperatives in Abuna Gindeberet district, out of which 218
were completed and retrieved successfully. Data were collected through semi-structured interviews and
questionnaires. Finally, data were analyzed using descriptive and inferential analyses. To facilitate the
data processing and analysis activity SPSS (Statistical package software for social science) version 26.
Accordingly, the study identified five major factors influencing the agricultural marketing cooperatives'
success in the study area which include: member commitment factors; member participation factors;
structural factors; communication factors; and managerial factors. The results showed that the member
commitment factor is the key factor influencing the agricultural marketing cooperatives' success and is
highly influential. The findings further indicate that there exists a positive, significant relationship
between independent variables and the dependent variable. Moreover, the selected independent
variables significantly explain the variations in the dependent variable. Finally, the study has suggested
cooperative promoters, the government, and prospective members should prioritize those factors.
