• “Analyzing the Factors Influencing the Expansion of Mobile Money Services: A Case Study of Telebirr in the Ambo Town” 

  Mizanu, Assefa (Ambo University, 2025-06)

  This study investigates the key factors influencing the expansion of mobile money services, with a specific focus on Telebirr in Ambo Town, Ethiopia. Despite growing adoption of digital financial services across the ...
• The Role of Direct Marketing in Financial Services: A Case of Awash Bank Head Office, Addis Ababa, Ethiopia 

  Melkamu, Fantahun (Ambo University, 2025-05)

  Direct marketing is increasingly recognized as a vital tool for enhancing customer engagement and fostering growth within Ethiopia's financial services sector. Despite its potential, limited research exists on its ...
• Factors Affecting Customers’ Adoption Towards Online Banking (A Case Study On Awash Bank S.C) 

  Gadisa, Tayu (Ambo University, 2025-05)

  The objective of this study is to examine the Factors Affecting Customers’ Adoption toward online Banking Service in Awash Bank S.C. In addition, the study considers independent variables which are ease of use, perceived ...
• Factors Affecting Marketing Sustainability Of Manufacturing Factories: A Case Of Dangote Cement Factory, Adea Berga District, Oromia Regional State 

  Genet, Abebe (Ambo University, 2025-07)

  The study conducted at Dangote Cement factory of Adea Berga District regarding Factors Affecting Manufacturing business and it’s Marketing Sustainability. The purpose of the study is to investigate the factors affecting ...
• Factors Affecting Adoption Of Electronic Banking Service: In Case Of Commercial Bank Of Ethiopia In Selected Ambo Branches 

  Abemelek, Hailu (Ambo University, 2025-07)

  In an era marked by rapid technological advancement, the banking sector is increasingly transitioning towards digital platforms to meet evolving customer expectations and operational efficiencies. This study investigates ...
• "The Effect Of Sales Promotion On Consumers Buying Behavior In Ambo Town: In Case Of Canbebe Diaper". 

  Yetinayet, Kasahun (Ambo University, 2024-03)

  This research proposal is aimed at assessing the effect of sales promotion on consumer buying behavior in case of Canbebe diaper in Ambo town, Ethiopia. The aim of the study to identify the effects of sales promotion ...
• Effect Of Change Management Practice On Organizational Performance: A Case Study Of Commercial Bank Of Ethiopia In Ambo And Guder Towns 

  Segni, Megersa (Ambo University, 2024-11)

  Effective change management techniques are essential for preserving organizational flexibility and competitiveness in the fast-paced commercial world of today. With a focus on the Commercial Bank of Ethiopia (CBE) in the ...
• Assessing the Challenge and practice of Cooperatives in Agricultures Output Marketing: The Case of Selected Multipurpose Agricultural Cooperatives in Ambo Districts, West Shoa Zone, Oromia, Ethiopia 

  Olbana, Diriba (Ambo University, 2024-12)

  When the issue of economic growth and development of the country is raised, one has to take into account is the performance of the growth of smallholder farmers. Reducing the challenges they are facing and utilizing their ...
• Factors Influencing Budget Management Performance In The Case Of Selected Districts Of The West Shewa Zone, Oromian National Regional State, Ethiopia 

  Kite, Asfawu (Ambo University, 2024-11)

  This research aimed to investigates the critical factors influencing budget management performances in selected districts of the West Shewa Zone, Oromia Regional State, Ethiopia. Focusing on budget performance challenges, ...
• „Effects of marketing mix strategies on Performance of MSEs: the case of East Wollega, Sibu Sire Woreda’ 

  Ayalew, Ifa (Ambo University, 2024-10)

  The purpose of this study was to investigate the effect of marketing mix strategies on Performance of MSEs; the case of East Wollega, Sibu Sire Woreda administration. By taking the research objectives and questions ...
• The Effect Of Organizational Justice On Employees’ Job Satisfaction Indevelopment Bank Of Ethiopia Addis Ababa District 

  Tigist, Megersa (Ambo University, 2024-04)

  The objective of this study was to examine the effect of organizational justice on employees’ job satisfaction in Development Bank of Ethiopia Addis Ababa district. The researcher was employed both descriptive and explanatory ...
• The Effects Of Representatives Skill On Sales Performance: The Case Of Ethio-Telecom Central Western Region, Oromia Regional State, Ethiopia 

  Guluma, Dula (Ambo University, 2024-05)

  This study emphasizes the effects of representatives skill on sales performance; the case Ethio-telecom central western region. Seven research hypotheses were formulated and tested. This study was using mixed research ...
• “The Effect Of Marketing Mix On Sales Performance: The Case Of Oromia Insurance Company” 

  Lidiya, Abera (Ambo University, 2024-03)

  The aim of this study is to investigate the effects of service marketing mix elements on sales performance in the case of Oromia Insurance Company. To achieve the study objectives, explanatory research design along ...
• " Effects of Customer Service on Patient Satisfaction in Private Clinic in Case of West Shewa Zone, Ambo Town," 

  Bilisuma, Chimdi (Ambo University, 2024-06)

  Patient satisfaction can be influenced by a variety of circumstances, but clinical services can also have an impact on patients' satisfaction. A satisfied patient is anticipated to comply with treatment and medicine, ...
• Effect Of Packaging Components On Consumer Purchase Intention: Case Study On Cosmetic Products In Ambo Town 

  Guluma, Negassa (Ambo University, 2024-06)

  The purpose of this study was to examine how customer purchase intention is impacted by cosmetic product packaging. The study takes into account customer purchase intention as the dependent variable and packaging color, ...
• Effects Of Marketing Strategies On Business Performnce Of Selected Small Scale Enterprises; In Case Of Addis Ketema, Addis Ababa, Ethiopia 

  : Sifan, Asefa (Ambo University, 2024-06)

  Marketing strategies constitute one of the key functional strategies that Small scale Enterprises (SSEs) adopt to improve business performance. This study is aimed to examine the effect of marketing strategy on SSEs business ...
• Effect Of New Product Development On Customer Satisfaction: In The Case Of Awash Bank West Addis Ababa Region 

  Degago, Getachew (Ambo University, 2024-02)

  The purpose of this study was to investigate the effect of new product development on customer satisfaction of Awash Bank S.C; the case of West Addis Ababa Region. To achieve study objective, descriptive and explanatory ...
• Determinants of Credit Customers Loyalty and their Effects on Organizational Performances (in the Case of Commercial Bank of Ethiopia, Kolfe District 

  Abdi, Tolesa (Ambo University, 2024-06)

  The objectives of the study would to assess the Determinants of Credit Customers Loyalty and their Effects on Organizational Performances (in the Case of Commercial Bank of Ethiopia, Kolfe District). . The research ...
• Assessing Practice, Opportunities, and Challenges of Adopting Mobile Banking In The Case Of Oromia Bank 

  Yeron, Tolera (Ambo University, 2024-06)

  The main objectives of this research are assessing practices, Opportunities and challenge of Adopting mobile banking in case of Oromia Bank. The study was used descriptive research design. Both qualitative and quantitative ...
• Factors Influencing the Adoption of Telebirr Service: the Case of West Addis Ababa Zonal Office of Ethiotelecom 

  Wondwosen, Aklilu (Ambo University, 2024-01)

  This study is aim to know the factors influencing the adoption of Telebirr service; the case of west Addis Ababa zonal office of ethiotelecom and to use the study’s findings was to develop strategies for ethiotelecom ...

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