The main objectives of this research are assessing practices, Opportunities and challenge of Adopting mobile banking in case of Oromia Bank. The study was used descriptive research design. Both qualitative and quantitative ...

Customer relationship management strategies in public and private banking organizations are examined in this research study through a comparison of the Ambo branches of the Commercial Bank of Ethiopia and the Awash Bank. ...

This research examines the role of Customer Relationship Management (CRM) in enhancing the marketing performance at the Commercial Bank of Ethiopia. Customer Relationship Management (CRM) has become a crucial strategy ...

This study explores the role of Customer Relationship Management (CRM) practices in shaping customer loyalty at three Awash Bank branches in Holeta City, Ethiopia. The primary objectives were to assess the current state ...

The aim of this study is to investigate the effects of service marketing mix elements on sales performance in the case of Oromia Insurance Company. To achieve the study objectives, explanatory research design along ...

The purpose of the study was to investigate the effect of non-monetary sales promotion on the customer purchase response on the cases of MOHA soft drinks industry S.C. The research evaluates the effect of non-monetary ...

The objective of this study was to examine the effect of organizational justice on employees’ job satisfaction in Development Bank of Ethiopia Addis Ababa district. The researcher was employed both descriptive and explanatory ...

This study examines the impact of reward management systems on employee performance at the EEU Ambo District, focusing on the interplay between intrinsic (non-monetary) and extrinsic (monetary) rewards. A mixed-methods ...

Social media has become a crucial tool for real estate promotion, enabling companies to connect with potential buyers,showcase properties, and build brand awareness. By utilizing platforms like Facebook, Instagram,YouTube ...

The purpose of this study was to investigate the effect of marketing mix strategies on Performance of MSEs; the case of East Wollega, Sibu Sire Woreda administration. By taking the research objectives and questions ...