Abstract:
This research proposal is aimed at assessing the effect of sales promotion on consumer buying
behavior in case of Canbebe diaper in Ambo town, Ethiopia. The aim of the study to identify the
effects of sales promotion tools that is price discount, sample, coupon and buy one get one free
offer on the buying behavior of customers. A total of 398 respondents will be participated in this
study through a questionnaire and descriptive and explanatory research design and both
qualitative and quantitative research will be used. The researcher will use non probability
sampling specifically convenance technique will be used up to saturation.in addition to that
collected data will be checked, corrected, codified and entered in to spss version 26 software.at
the end descriptive and inferential statistics will be conducted. After data presentation, analysis
and interpretation, based on the finding, conclusion and recommendation will be forwarded for
the relevant bodies.
