Abstract:
The issue of selling wheat products is an essential task in distributing wheat to market by
getting an insight into what affects the marketing of wheat products. This research aimed to
assess factors that affect the selling of wheat products by considering five independent
variables such as storage facility, market information, transportation facility, market linkage,
and credit facility relationship with the selling of wheat products. This study adopted both
quantitative and qualitative research approaches with descriptive and explanatory research
designs. To collect data from respondents, non-probability sampling and the primary data
were collected with the self-administered questionnaire in Dandi, Ejersa lafo, and Ambo
woreda of West Shewa. Quantitative data were collected, entered, coded, analyzed, and
interpreted by using SPSS version 26. The data was analyzed by using descriptive statistics
such as frequency, table, and central tendency such as mean and standard deviation as well
as, Inferential statistics correlation, ANOVA, regression, and normality. This research shows
storage facilities, market information, transportation facilities, market linkage, and credit
facilities significantly affect the selling of wheat products. The finding shows that they
significantly affect the marketing of wheat products. So, farmers have to change the style of
storing wheat at the post-harvest level, the right market information where demand is high,
and road facility to offer wheat to market and to have market linkage with existing channels
to remove middlemen exploitation as well as having access to credit facility from micro and
finance institution.
