Department of Marketing Management: Recent submissions

Now showing items 21-27 of 27

Effect of Non-Monetary Sales Promotion on Customer Purchasing Response the Case of Moha Soft Drinks Industry S.C Tekile Hymanot Plant.

Belay, Nemomissa (Ambo University, 2023-01)

The purpose of the study was to investigate the effect of non-monetary sales promotion on the customer purchase response on the cases of MOHA soft drinks industry S.C. The research evaluates the effect of non-monetary ...
Factor Affecting Purchase Decision Of Consumer On Onion Vegetable Product: A Case Of Toke Kutaye Woreda, Oromia, Ethiopia

Kinati, Tolosa (Ambo University, 2024-02)

Onion vegetables have great economic value for the agribusiness sector. The purpose of this study was to determine the Factor affecting purchase decision of consumer on onion vegetable product in West Showa Zone Toke ...
Customer Relationship Management Practices In Public And Private Bank Institutions: A Comparative Study In The Case Of Commercial Bank Of Ethiopia (Ambo Branch) And Awash Bank (Ambo Branch

Abdifan, Taresa (Ambo University, 2023-09)

Customer relationship management strategies in public and private banking organizations are examined in this research study through a comparison of the Ambo branches of the Commercial Bank of Ethiopia and the Awash Bank. ...
Factors Affecting The Adoption Of Tele – Birr Digital Payment Platform In Case Of Ethio Telecom Central West Region-Ambo Town

Tariku, Wakasa (Ambo University, 2024-04)

This study aimed at Assessing factors affecting adoption of Tele birr Digital payment in Ambo Town. The study intended to examine the determinant factors affecting the adoption of Tele Birr Digital Payment Platform ...
Effects Of The Marketing Function On The Selling Performance Of Wheat Products In Selected Woredas Of The West Shewa Zone, Ethiopia

Bikila, Mitiku (Ambo University, 2023-09)

The issue of selling wheat products is an essential task in distributing wheat to market by getting an insight into what affects the marketing of wheat products. This research aimed to assess factors that affect the ...
he effect of promotional mix on sales performance in case of fiker spring water bottle Company

Fantanesh, Ageze (Ambo University, 2023-09)

The main objective of this study is to examine the effect of promotional mix on sales performance in case of fiker spring water bottling company. A primary type of data was used. Questionnaires and interview were data ...
Factors Influencing the success of Agricultural Marketing Cooperatives: in the case of Abuna Gindeberet District

Tufa, Edosa (Ambo University, 2023-06)

The study was conducted in Abuna Gindeberet District concerning the factors influencing the primary agricultural marketing cooperatives' success. The purposes of this study were to assess and identify factors influencing ...

Now showing items 21-27 of 27

Search AmbouIR

Advanced Search

Browse

Some of AUIR Collections
This College
- By Issue Date
- Authors
- Titles
- Subjects

Recently added

Department of Marketing Management: Recent submissions

Search AmbouIR

Browse

Some of AUIR Collections

This College

My Account