"The Effect Of Sales Promotion On Consumers Buying Behavior In Ambo Town: In Case Of Canbebe Diaper".

Abstract

This research proposal is aimed at assessing the effect of sales promotion on consumer buying behavior in case of Canbebe diaper in Ambo town, Ethiopia. The aim of the study to identify the effects of sales promotion tools that is price discount, sample, coupon and buy one get one free offer on the buying behavior of customers. A total of 398 respondents will be participated in this study through a questionnaire and descriptive and explanatory research design and both qualitative and quantitative research will be used. The researcher will use non probability sampling specifically convenance technique will be used up to saturation.in addition to that collected data will be checked, corrected, codified and entered in to spss version 26 software.at the end descriptive and inferential statistics will be conducted. After data presentation, analysis and interpretation, based on the finding, conclusion and recommendation will be forwarded for the relevant bodies.