Factors Influencing the success of Agricultural Marketing Cooperatives: in the case of Abuna Gindeberet District

Abstract

The study was conducted in Abuna Gindeberet District concerning the factors influencing the primary agricultural marketing cooperatives' success. The purposes of this study were to assess and identify factors influencing agricultural marketing cooperatives success in the selected area. To accomplish this study both descriptive and explanatory research designs and mixed research approaches were employed. The researcher used random sampling methods to select a sample from 8 primary agricultural marketing cooperative members of 240 questionnaires were distributed across the eight affiliated primary agricultural marketing cooperatives in Abuna Gindeberet district, out of which 218 were completed and retrieved successfully. Data were collected through semi-structured interviews and questionnaires. Finally, data were analyzed using descriptive and inferential analyses. To facilitate the data processing and analysis activity SPSS (Statistical package software for social science) version 26. Accordingly, the study identified five major factors influencing the agricultural marketing cooperatives' success in the study area which include: member commitment factors; member participation factors; structural factors; communication factors; and managerial factors. The results showed that the member commitment factor is the key factor influencing the agricultural marketing cooperatives' success and is highly influential. The findings further indicate that there exists a positive, significant relationship between independent variables and the dependent variable. Moreover, the selected independent variables significantly explain the variations in the dependent variable. Finally, the study has suggested cooperative promoters, the government, and prospective members should prioritize those factors.