Assesment Of External Public Local Communication The Oromia Region The Case Holeta City, Muger, And Ejere City Administration

Abstract

This research is conducted on the external public local communication practice of selected Oromia region: Holeta city, Mugger , and Ejere city administration. The objective of the study was evaluating the external public communication practice and identifying the major challenges (barriers) of the cities administration external public communication practice this research was carried out using explanatory descriptive research approach and essential data are collected via questionnaire from 319 selected employees of the result of sample groups data were analyzed and discussed with qualitative and quantitative descriptive approach. The finding of the study shows that, there is ineffective or poor external public local communication practice in all sampled cities. Moreover, the study identified common major challenging factors that are affecting the external public local communication practice of the surveyed city administrations. Finally, following the conclusion based on the findings of the survey, few important attainable recommendations that would contribute to mitigate challenging factors were suggested. The researcher describe the the gap of communication between the city administration and public or citizen living in that town . external communication Barres ,challenge , and solution mentioned in this research .