Abstract:
This research is conducted on the external public local communication practice
of selected Oromia region: Holeta city, Mugger , and Ejere city administration.
The objective of the study was evaluating the external public communication
practice and identifying the major challenges (barriers) of the cities
administration external public communication practice this research was carried
out using explanatory descriptive research approach and essential data are
collected via questionnaire from 319 selected employees of the result of sample
groups data were analyzed and discussed with qualitative and quantitative
descriptive approach. The finding of the study shows that, there is ineffective or
poor external public local communication practice in all sampled cities.
Moreover, the study identified common major challenging factors that are
affecting the external public local communication practice of the surveyed city
administrations. Finally, following the conclusion based on the findings of the
survey, few important attainable recommendations that would contribute to
mitigate challenging factors were suggested. The researcher describe the the gap
of communication between the city administration and public or citizen living in
that town . external communication Barres ,challenge , and solution mentioned
in this research .
