Abstract:
This study was mainly focused to examine factors affecting effectiveness of private investment
activities in Holeta City, intends to provide as much valuable information as possible about the
City investment Challenging area for investors. In addition, the study examines the trend of
private investment in Holeta City. Explanatory type of research design was used in this study by
giving more emphasis on quantitative data analysis method. The study used both primary and
secondary data. Pre-designed self-administered questionnaire was used to collect primary data.
The investment office documents used in gathering the secondary data in this study. In order to
obtain primary data, a total of 168 questionnaires were distributed to investors found in Holeta
City. The outcome of this study revealed that, the major Factors affecting effectiveness of
private investment in Holeta City are Administrative and policy related factors, Infrastructure
related electric power fluctuation, water supply and Investment land provision, absence of
adequate amount of loan for investors, Unavailability of foreign exchange and exchange rate
fluctuations and Market related factors. And Geographic factors are considered as opportunities
of private investment in Holeta. The researcher selected three sectors—manufacturing,
agriculture, and service—in which private investments were registered at the Holeta city
Investment Office in 2024. From the total population of 290 investors in the three selected
sectors (Manufacturing, Agriculture, and Service), a sample of 168 investors was taken as
sample respondents based on Yemena's formula (67). The questionnaire distribution sample was
selected using a probability sampling method, specifically stratified random sampling. The
sample for interviews in the qualitative part of the study was chosen using purposive sampling.
In the analysis part, the respondents were asked to rate factors from 1- 5(strongly disagree to
strongly agree) depending on the degree of effect of variables. If the mean score value of the
analysis is below 3, it indicates the variables do not affect the effectiveness of private investment
while if it is above 3, the variables are factors that affect private investment. Analysis of data
was done using the statistical package for social sciences (SPSS) version 26.0. Based on the
summary findings and conclusions, the city's moderate road infrastructure and accessible
topography make it an attractive location for private investment. However, the city has various
factors that affect the effectiveness of private investment. The researcher has suggested the
following recommendations to improve affecting factors, enhance transparency and
accountability, give attention to the construction of the industrial park, Facilitating and
providing credit services, as well as offering training on asset management and consultancy
services for both existing and potential investors and Appreciate commerce and Agro Manufacturing activities and create more Market linkage.