The Effect Of Strategic Planning On Crisis Management: The Case Of Selected Ethio-Telecom Branches In Oromia National State, Ethiopia

Abstract

This study aimed at examining the effect of strategic planning on crisis management in the case of Ethio telecom Holeta, Ejere, Burayu and Inchini branches. The specific objective of this study was to examine the effect of mission, vision, SWOT analysis, strategies and objective on crisis management at Ethio-telecom. The study used both explanatory research and descriptive research designs. This study used qualitative and quantitative approaches. The target of the study was managers and employees who are rich information regarding strategic planning and crisis management Convenience sampling technique was used to select 104 respondents. The data gathered was analyzed using descriptive and inferential statistics with the help of SPSS. The result showed that there is significantly positive relation between vision and strategies, crisis management while other variables have insignificant relationship. This indicates that the company considers the application of vision and strategy as important strategic planning components in crisis management. Based on the findings it was recommended that Ethio-telecom should be reviewed with the building managerial capability and man power, including its values, beliefs, what it does and what distinguishes it, preparing the message in a balanced manner, building reputable brand, Providing high quality, and innovative and affordable telecom products and service. Ethio-telecom should revise its vision to be more effective in strategic planning. In terms of Objective Ethio telecom objective should be revised with providing reliable network and improving customer services. Concerning SWOT analysis Ethio telecom environmental scanning should look lover through with analyzing the internal and external environment ensuring changes whether increasing or decreasing and using new technologies and also the Management focuses on adapting each strategic option has great effect on the process of strategic planning in Ethio telecom. Strategy of the organization, the company sets appropriate strategic alternatives and applies clear criteria and indicators to judge the implementation of its plans, the Management focuses on adapting each strategic option has great effect on the process of strategic planning in Ethio telecom.