Assessment of strategic Management Practice and Challenges, (Case of Ambo Farmers’ cooperative Union)

Abstract

Strategy management set direction for the organization and its employee. Effective strategic management continuously plans, monitors and tests an organization's activities, resulting in greater operational efficiency, market share and profitability. The aim of this thesis is to conduct the assessment of strategic management practice and challenges in Ambo farmers’ cooperative union plc .This Descriptive study utilized qualitative majorly and quantitative data on some parts of demographic background: The study addressed research questions of whether or not Ambo farmers’ cooperative union practice well structured strategic management practices in their business, know-how Ambo farmers’ cooperative union develop strategic management process and practice & what are the major gaps &challenges to strategic management practices to ambo farmers’ cooperative union. So descriptive research design was selected to answers these question. Conceptual, theoretical and empirical back ground and gaps of research problems assessed in literature review. Descriptive research methodology was selected. Research samples cover all population (93) employees of the company. Mixed research approach employed in data collections. Both primary and secondary data was collected for the purpose of this research. Data collection method followed Questionnaires, interviews and physical observation of the available documents in the company. The collected data careful administered and passed through all necessary process using appropriate statically method during interpretation. The reliability test conducted to check the consistency and dependability of the instrument showed, Cronbach Alpha of 0.760.The four stages of strategy management and challenges of strategy management practices were diagnosed and the strategy evaluation and control resulted lower mean score of 2.931 and SD of 0.338 which is major improvement areas of the process. The researcher highly recommends Ambo Farmer cooperative union to invest on full packages of strategic management practices in meaningful ways. Major challenges of SMP of AFCU were internal factors that might be avoided or reduce in strategic training initiatives.