Assessment Of Factors Influencing Members’ Perception Toward Agricultural Marketing Cooperatives In Bako Tibe District, West Shoa Zone, Oromia Regional State, Ethiopia

Abstract

Cooperative member perception toward their cooperative is essential aspects that determine the survival of the cooperative. Accordingly, this study is designed to assess members’ perception toward agricultural marketing cooperatives in Bako Tibe District. The major objective of the research work is assessing member perception towards agricultural marketing cooperative and the determining factors. The research collected primary data from respondents and key informants using semi-structured questionnaire and in-depth interview respectively. Data were collected from 208 respondents and analyzed using descriptive statistics to describe member perception and determining factors. Besides, ordinal logistic regression analysis was used for explaining the association of the factors with cooperative member perception. From the descriptive analyses, study findings indicated that member knowledge of the cooperative is low. The findings of the study shown that farm supply performance of cooperative in the study area is high but farm output marketing performance is low. The study found that the member perception towards their agricultural cooperative is low. From the ordinal logistic regression analysis, the Nagelkerke pseudo R square is 0.758 reveal the factors considered by the study explain 75.8% of member perception towards their cooperative. It also indicates the demographic factors, marketing factors and member knowledge of their cooperative are positively and statistically significantly determining member perception. However, the ordinal logistic regression analysis indicates that member related factor influence member perception negatively but an economic factor has no statistical significant effect on the member perception.