Factors Affecting The Performance Of Women Entrepreneur’s In Micro And Small Enterprises

Abstract

This study was designed to assess the factors that affect the performance of women entrepreneurs ‘performance in MSEs, in Jigjiga City. A sample of 301 women entrepreneurs engaged in 5 key sectors was taken for the study using stratified and simple random sampling. In the process of answering the basic questions, a questionnaire that include demographic profiles, characteristics of women entrepreneurs and their enterprises, factors that affect the performance of women entrepreneurs in MSEs and the effects in technical trainings were designed in a closed ended and Likert scales. After the data has been collected, the statistical package for social science (SPSS) version 20.0 was used to analyze the data obtained from primary sources. The respondents ‘scores were summarized from the package and made ready for analysis. After that, it was analyzed using descriptive statistical techniques, descriptive narrations and regression analysis. The demographic profiles and items related to characteristics of women entrepreneurs were analyzed using simple statistical tools such as tables and percentages. Tools of analysis such as spearman‘s rho correlation and Independent sample T test were used, for instance, to determine the relationship that exists between dependent and independent variables Multiple Regression Analysis and ANOVA were used, the results of the study indicates the personal characteristics of women entrepreneurs in MSEs and their enterprise affect their performance. The legal and administrative bodies are required to create an enabling environment for the growth and development of MSEs, the study also found that customer service training, marketing training, financial report training and entrepreneurship trainings were the main challenges of the entrepreneur. The study also found that even though TVETs provide technology, machine maintenance, technical skill training and facility supports, co operations in the areas of business-related trainings are poor. Based on the major findings, recommendations were forwarded to existing and potential entrepreneurs, MSEs, Micro finances and TVET educators