Effects Of Promotionon Mix On Sales Volume In Business Organization In Burayu City administration, Oromia Regional State, Ethiopia: A Case Study Of Booed Food Complex

Abstract

The main objective of this study was to examine the Effects of promotion mix on sales volume in business organizations in Burayu city administration, Oromia Regional state, Ethiopia. The specific objectives are to assess the effect of personal selling on sales volume, investigate the extent to which direct marketing affect sales volume, assess the extent to which advertising affects sales volume, to analyze the effect of sales promotion on sales volume and to analyze the effect of Publicity on sales volume in Business organizations in Burayu city administration in case of Booez Food Complex, to assess importance and techniques of promotion in Business organizations in the study area, and to determine the impact of promotion technique in sales volume in business organizations in the study area. The study used descriptive method of study based on quantitative approach. The respondents of the survey would be sampled from the total population of Booez food complex which includes whole sellers, Retailers customers, Industry and trade department (Marketing and sales) and Finance department in Booez food complex. The study uses both primary and secondary data. Both descriptive and inferential statistics were used, and 21thVersion SPSS software was used to analyze data. Finally, the research findings show effects of five promotional Mix advertisement, sales promotion and personal accustomed in company’s promotion. But, the direct Marketing and Public relation was not. So, the Booed Food Complex should focuses on the two promotion mix.