Abstract:
The main objective of this study was to examine the Effects of promotion mix on sales volume
in business organizations in Burayu city administration, Oromia Regional state, Ethiopia.
The specific objectives are to assess the effect of personal selling on sales volume,
investigate the extent to which direct marketing affect sales volume, assess the extent to
which advertising affects sales volume, to analyze the effect of sales promotion on sales
volume and to analyze the effect of Publicity on sales volume in Business organizations in
Burayu city administration in case of Booez Food Complex, to assess importance and
techniques of promotion in Business organizations in the study area, and to determine the
impact of promotion technique in sales volume in business organizations in the study area.
The study used descriptive method of study based on quantitative approach. The respondents
of the survey would be sampled from the total population of Booez food complex which
includes whole sellers, Retailers customers, Industry and trade department (Marketing and
sales) and Finance department in Booez food complex. The study uses both primary and
secondary data. Both descriptive and inferential statistics were used, and 21thVersion SPSS
software was used to analyze data. Finally, the research findings show effects of five
promotional Mix advertisement, sales promotion and personal accustomed in company’s
promotion. But, the direct Marketing and Public relation was not. So, the Booed Food
Complex should focuses on the two promotion mix.
