The Roe Of Recruitment, Selection And Promotion In Enhanciing Organizational Performance: A Case Of Commercial Bank Of Ethiopia West Addis Ababa District Burayu Town

Abstract

The study examined the role of recruitment, selection and promotion practices on organizational performance in commercial bank of Ethiopia, west Addis Ababa district, Burayu town. As a sample, 174 employees of the bank were considered. The primary data was collected by questionnaire and interview methods; while the secondary source of data was collected from the existing published and unpublished materials via document review. The collected data was presented by using tables and charts. Moreover, descriptive methods were employed to analyze the quantitative data. The result indicated that although recruitment, selection and promotion of employees to a greater extent determines the performance of an institution and it is of great importance if organizations want to achieve their goals. For commercial bank of Ethiopia, attracting the right candidate, engaging qualified candidates, hiring fast, building a strong employer brand and ensuring a good candidate experience were becoming major challenges. Therefore, The study suggested that the banks under study should revise their recruitment, selection and promotion policies to stay in the market and to reduce the likelihood of losing qualified and well experienced employees.