Showing items related by title, author, creator and subject.

• Assessment Of Customers’ Attitude Towards Advertising: The Case Of Commercial Bank Of Ethiopia 

  Legesse, Shawel (Ambo University, 2023-07)

  Researches on customers’ attitude show that there is an ambivalence regarding the existence of positive or negative attitude towards advertisement. This study explores the relationship between the general attitude ...
• The Role Of Integrated Marketing Communication On The Company Sales Performance: In The Case Of Anbessa Shoe Share Company 

  Segni, Mulatu (Ambo University, 2024-10)

  T he main objective of the study is to assess the role of Integrated Marketing Communication (IMC) on the sales perfo rmance of Anbessa Shoe Share Company and t his includes evaluatin g how various components of IMC ...
• "Analysis of Advertising Practices and Challenges: A Case of Four Branches of Cooperative Bank of Oromia (CBO), West Shoa, Oromia, Ethiopia‘‘ 

  Feyisa, Tola (Ambo University, 2024-10)

  This research explores the advertising practices and associated challenges faced by the Cooperative Bank of Oromia (CBO). The first objective of the study is to describe the specific advertising strategies employed by ...