„„Effect Of Service Quality On Students Perception In Private Higher Education Institutions In Sabata Town”

Abstract

This research is significant as it addresses the critical role of service quality in shaping students' perceptions in the context of private higher education, an area that has received limited attention in existing literature. This study examines the effect of service quality on students' perceptions in private higher education institutions in Sabata Town, focusing on five dimensions: tangibility, assurance, responsiveness, reliability, and empathy. A quantitative approach was employed, utilizing a stratified random sampling method to select 272 respondents, with data collected through Likert-scale questionnaires, achieving a 98.16% response rate. Statistical analysis was conducted using descriptive and inferential statistics to evaluate the relationships between service quality dimensions and student perceptions. The analysis showed that students rated tangibility and assurance higher than reliability, responsiveness, and empathy. Strong correlations were found between tangibility, assurance, and student perceptions. While reliability had a weak positive effect, assurance was found to have no significant impact. However, responsiveness and empathy significantly influenced student perceptions, highlighting their importance in enhancing student satisfaction. The study suggests that private institutions should prioritize these dimensions to improve service quality and create a more supportive educational environment.