Abstract:
This research paper investigates the effects of staff retention strategies on employees'
commitment at the Commercial Bank of Ethiopia, specifically focusing on the Ambo Branch.
Utilizing a mixed-methods approach, the study combines both quantitative and qualitative
data to provide a comprehensive understanding of employee perspectives and management
attitudes towards retention strategies. A structured questionnaire was administered to a
representative sample and the sample size of the study was 90, complemented by interviews
and document analysis, to gather rich data on employee retention practices and their impact
on performance. The research follows an explanatory cross-sectional design, aiming to
establish causal relationships between employee retention strategies and employee
performance. Employee commitment was positively and significantly impacted by working
environment, as shown by their t-values, Beta = .655, t-value = 3.684 and P value = 0.000.
Employee commitment is positively affected by training, with studies showing that effective
training can enhance loyalty and performance. It was found that the Working environment
and Training had a greater impact on employees' commitment. Researcher recommended
that there is need to improve Career Development Opportunities, increase employee participation,
and focus on work life balance, regular feedback mechanisms and tailored retention
strategies.
