Abstract:
This study aims to identify the challenges and opportunities of E-banking services in Ethiopian Banking industry. The study was conducted based on the data gathered from one private bank (Oromia Bank S.C) which are currently in operation. Stratified random sampling method was employed to draw the sample from the population. A mixed research approach and descriptive research design was employed to answer the research questions. The study statistically analyzed data obtained from the survey questionnaire. Data was presented table. The result of the study indicated that, the major challenges and opportunities of E-banking service of commercial bank in Ethiopia the case of Oromia banks in Ambo town. The study identified the operational and services benefits from adopting and developing of E-banking technology such as increase speed and efficiency, improve customer satisfaction, reduce paper work and create better relation between bank and clients. The study also indicated existing opportunities for E-banking adoption and growth such as improve in the banking habit of the society, increasing customer attitude from time to time, commitment of government to strengthen the bank and to facilitate ICT infrastructure. The study recommended banks to facilitate proper and continuous training for their employees, increasing security for E -banking products, create deep awareness about E-banking technology to the community while the government should support banking sector by facilitating sufficient ICT infrastructure development and issue clear and workable legal frameworks to ease the adoption and growth of E -banking technology in Ethiopia
