Effects Of Strategic Management Practices On The Performance Of Banking Sector, In The Case Of Oromia Bank In Addis Ababa Town (Head Office And District Branches)

Abstract

The aim of this thesis is to assess the effects strategic management practices on the Performance of banking sector in the case Oromia Bank (OB). The strategic planning process is used by management to establish objectives, set goals, and schedule activities for achieving those goals and includes a method for measuring progress. Therefore, the general objective of this paper is to exanimate effect of strategic management practices on Oromia Bank (OB). The study explored the effects of Strategy formulation, strategy implementation and strategy control and evaluation on Oromia Bank (OB). The target population of this study was top managers, middle managers and normal employee of Oromia Bank (OB). There are more than thirty private banks in Ethiopia but our study will focus on Oromia banks (OB). The current competitiveness of the banks has its origin in the strategies they adopt and apply, whereby strategic management plays a key role. Banking performance has been conditioned on the content of banking management in general explains the interest of researchers and practitioners to this area. In these light effects of strategic management practices on growth of Oromia Bank (OB) is the main objective of the study and therefore answer the questions; What is the effects of each strategic management practice on performance of Oromia bank? A case study research design will be adopted, taking a case of Oromia Bank (OB). Both primary and secondary data will be collected. Interview guide will used to collect data from the Bank. A systematic sampling method will be used to select five representatives of Oromia Bank management levels from head office and some branches in Addis Ababa city. To further decide on the sample size from each selected Oromia Bank Position, a proportionate sampling method will be applied. Finally, simple sampling technique will used to identify the sampled respondents. As data collection instrument, AMCES questionnaire will be adopted after securing written approval and in consultation with the advisor. The reliability of the tool used will be tested. The questionnaire will be administered to selected person at selected position, who will have an involvement on the strategic management process. The institutions websites internet, newspapers and other publications aided secondary information. Analysis will be done on the collected data using content analysis.